80%
of companies world-wide are now talked about on Twitter and that
activity is largely contributed by consumers. Research shows that
businesses that engage customers via social media perform better
financially - on average, 18% better.
Cisco and Spanlink invite you to attend a free event with Eve Mayer Orsburn, author of the internationally acclaimed title, Social Media for the CEO, and CEO of Social Media Delivered.
Understanding how
to effectively engage in customer relationships and manage brand
identity through social media platforms is critical. Eve will discuss
why leveraging social media for customer care is essential and how to
utilize social media to achieve business goals across all levels of your
organization.
Agenda
8:30 - 9:00 a.m.: Breakfast & Networking
9:00 - 9:30 a.m.: Welcome
9:30 - 10:30 a.m.: Social Media Engagement Methodology
10:30 - 11:00 a.m.: Live Demo: Cisco SocialMiner and Spanlink SocialWatch
11:00 - 11:30 a.m.: Q&A
In addition, learn about:
-
The Social Media Business Equation
-
Social media and customer care
-
Facts about social media - new ways to approach it
-
How to apply social media to achieve organization-wide goals
-
Cisco SocialMiner and Spanlink SocialWatch
Plus, Spanlink will help all attendees start engaging with customers
through social media with a free 30-day trial of Cisco SocialMiner!
In collaboration with:
Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the most
respected social media optimization companies serving clients worldwide
with consulting, training and outsourced social media needs. 
In 2011, Eve was featured in Forbes as one of the Top 10 Women Social Media Influencers. Also ranked by Fast Company Magazine as one of 2010's 100 Most Influential People Online,
Eve has been featured by CNN Radio, CIO.command, Dallas Morning News
and speaks professionally worldwide on the Social Media Business
Equation, which is her proven system for how organizations should engage
on social networks to generate a positive ROI.
Eve is one of the most sought after authorities on social media with
expertise in business to business, business to consumer and non-profit. Get connected with Eve:
www.linkedin.com/in/EveMayerOrsburn
www.twitter.com/LinkedInQueen